Explain the value to the organization of evaluative research.
What will be an ideal response?
Evaluative research looks back on a campaign to understand areas of success,
methods for improvement, and lessons learned. This information can provide a basis for
future campaigns; what to do, and what to avoid.
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When Jackson sees that his audience's attention is lagging a bit, he raises the intensity and volume of his voice to emphasize a series of points. Jackson then lowers his volume a bit to a more comfortable level for the audience, but occasionally accentuates important information in the same way. In response to his audience, Jackson is adjusting which aspect of his vocal delivery?
A. rate B. force C. articulation D. pronunciation
Groups do NOT necessarily require some members to perform group maintenance roles in order to be
successful. Indicate whether the statement is true or false
Which of the following is not the sources that help television stations identify and select stories that are of interest to the audience
a. Associated Press b. Internet c. email d. text message e. none of the above
Which question is the major concern of the audience-centered speaker?
A. "Am I getting my message across to the listeners?" B. "Am I doing a good job?" C. "How do I look?" D. "Does everyone like me?"