Discuss the difference between ‘transformational’ and ‘transactional’ leadership. Which style of leadership is best, and why?
What will be an ideal response?
The model answer will define both transformational and transactional leadership. It will emphasize the major difference between the two (i.e. transactional being centered on schedules, tasks, reward for performance; transformational being centered on inspiring, visioning and change). The bright student should realize there is no right or wrong style but that the effectiveness of the style depends upon the situation. A superior answer will spell out under what conditions each style might be most effective. Some students may favour one style over the other. In such cases the quality of the answer will depend on how well the student backs up and justifies his/her response.
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Think about the person you dislike or have disliked working with the most. Identify that person's learning style. Is it the same as yours? What is it that you dislike about the person?
What will be an ideal response?
Which form of marketing research is a series of discussions held between a trained interviewer and individuals on a one-to-one basis?
A) structured interviews B) online questionnaires C) telephone surveys D) ethnographic research E) focus groups
Kim is a highly talented programmer at Acme Global. However, lately Kim has not been performing as well as she historically did. It has become obvious through conversations with her that she just doesn’t really care about performing to the best of her ability. If her manager applied the situational management model to the problem, what management style would be the best fit for Kim’s situation?
A. a combination of participative and autocratic management B. a consultative approach C. a participative approach D. a combination of autocratic and consultative management
By using ________ mapping, retailers are better able to design customer experiences that move the consumer from awareness and discovery to purchase, use, and advocacy of a good or service.
Fill in the blank(s) with the appropriate word(s).