The key to the importance of demographic analysis lies in

a. simply finding out the specific traits shared by the audience members.
b. deciding if any of the traits identified will affect the listener's ability or willingness to listen.
c. finding out where all the various segments of your audience acquired their values.
d. deciding if any of the traits identified will help you select a topic for your speech.


b. deciding if any of the traits identified will affect the listener's ability or willingness to listen.

Communication & Mass Media

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Define concurring and dissenting U.S. Supreme Court opinions and describe their role.

What will be an ideal response?

Communication & Mass Media

"Torches of Freedom" refers to ________

A) a Liberty War Bond campaign B) an effort to make it socially acceptable for women to smoke cigarettes in public C) a public relations tactic used to raise money for Statue of Liberty restoration D) the slogan of the Office of War Information E) the nickname given U.S. propagandists during World War I

Communication & Mass Media

Which of the following is NOT an example of communication with and influence of our peers?

a. reflected appraisals b. self-disclosure c. social comparison d. direct definition e. all of the above are examples of communication with peers

Communication & Mass Media

During a White House ceremony where the President awards the medal of freedom to a distinguished American, the recipient would deliver

a. an acceptance speech b. a speech of dedication c. a speech of tribute d. a speech of introduction

Communication & Mass Media