Product differentiation refers to
A. the unique combination of product benefits received by targeted buyers.
B. those characteristics of a product that make it superior to competitive substitutes.
C. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
D. the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.
E. a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
Answer: E
You might also like to view...
Northbrook Corporation is preparing a statement of cash flows. The following transactions occurred during the year: 1. Sold machinery for $9,000 cash. 2. Purchased a building for $80,000 cash. 3. Issued $70,000 worth of stock to acquire an airplane. 4. Converted long-term bonds by issuing $100,000 worth of stock. 5. Declared and paid a $10,000 cash dividend. Transaction 1 would be found on the
statement of cash flows in the A) cash flows from operating activities section. B) cash flows from financing activities section. C) noncash investing and financing transactions section. D) cash flows from investing activities section.
The United Nations Conference on Trade and Development (UNCTAD) estimated that _______________ generated about a quarter of global gross domestic product (GDP) in 2010.
a. Hospitality Industries b. Transnational Corporations c. Micro Business Industries d. U.S. Corporations
In return for management's agreement to arbitrate disputes in the workplace, the union generally waives:
A. The right to sue. B. The right to make unilateral changes to the contract. C. The right to mediate. D. The right to strike.
The planned backlog was:
A) 42. B) 36. C) 30. D) 66. E) 40.