If you are constructing an ad, a basic principle to remember is that you must
a. always construct your arguments carefully.
b. appeal only to viewers high in the need for cognition.
c. distract your audience because no one pays attention to arguments anyway.
d. try to ensure that your audience will pay attention to your ad.
Answer: D
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The manipulation of antecedent stimuli to increase the probability of desirable behavior and decrease the probability of competing behavior is referred to as:
a. respondent conditioning b. antecedent control procedures c. shaping d. chaining
Which individual exhibits a paraphilia?
a. Jules, who becomes sexually aroused when he sees his wife in a sexy negligee b. Jake, who can only become sexually aroused when he is tied up and spanked by his partner c. John, who consentually rubs against his wife to become sexually aroused d. Joe, who becomes sexually aroused in the presence of an attractive woman
Phenothiazines are usually prescribed for outpatients who complain of generalized anxiety or panic attacks
Indicate whether the statement is true or false
____ is characterized by a hypersensitivity of the skin to particular foods or environmental allergens that results in the skin becoming inflamed, feeling itchy, and perhaps scaling or flaking. a. Allergic rhinitis c. Non-atopic dermatitis b. Atopic dermatitis d. Topical dermatitis
Fill in the blank(s) with correct word