How did the Fox TV public relations campaign launch begin and why?
What will be an ideal response?
The Fox public relations team focused on the launch of five Sunday night shows and four Saturday shows by generating media attention for the shows, the stars, and the Fox network brand. No one had successfully launched a new TV network since ABC some 30 years ago, so there were no case studies or campaign models to follow.
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"Giving a speech is as easy as riding a bike" and "Learning CPR is like buying an insurance
policy" are examples of what kind of comparison? A) metaphor B) simile C) contrast D) analogy
Three of the most important elements of content that make for a good pictures are
a. action, unusualness and tolerance b. action, drama and emotion c. emotion, elevation and unusualness d. variety, elevation and tolerance
Which of the following is not true of the concept of press shield laws?
a. Reporters are protected by a federal shield law b. 31 states have passed shield laws. c. The issue is whether courts can order reporters to reveal their sources. d. In Branzburg v. Hayes the U.S. Supreme Court rules that journalists do not have a constitutional privilege to refuse to testify.
The Chinese media system is based on that of
A. Korea. B. the United States. C. Japan. D. the former Soviet Union.