For years, Diet Dr. Pepper has been considered a diet drink. After declining sales, the company is attempting to present Diet Dr. Pepper as an alternative to having a dessert. This is an example of a _____ strategy.
A. discontinuous innovation
B. niche
C. new-product-line
D. retargeting
E. repositioning
Answer: E
You might also like to view...
Which of the following entries ensures the proper separation of revenues and expenses between successive accounting periods?
a. adjusting; b. closing; c. reversing; d. general journal; e. purchasing.
Which of the following is the formula for payback period?
A. Initial investment / increased cash flow per period. B. (Average annual income from IT initiative) / (Total IT initiative investment cost). C. CFt / (1 + r)t D. Increased cash flow per period / initial investment.
Assume the following long-term debt structure for Parton Stores: Construction Loan at 5% on Building Under Construction . . . . . . . ..$2,000,000 Other Borrowings at 6% Average Rate . . . . . . . . . . . . . . . . . . . . . . . . .7,200,000 Total Long-Term Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,200,000 The account Building Under Construction has an
average balance during the year of $6,000,000 . Parton Stores bases the amount of interest capitalized on the new construction-related borrowing, $2,000,000, and enough of the other borrowing to bring the total to $6,000,000 . How much does Parton Stores capitalize interest on the new construction? a. $240,000 b. $300,000 c. $320,000 d. $340,000 e. $360,000
In the ________ approach, team members confront the issue directly and this approach requires each person must approach the conflict with a constructive attitude and a willingness to work in good faith with the others to resolve the issue for a win-win solution
a. Avoiding or Withdrawing b. Collaborating, Confronting, or Problem Solving c. Accommodating or Smoothing d. Compromising