A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)
A. cost comparison indicator.
B. media comparison selector.
C. unit-price selector.
D. cost/person index.
E. vehicle/price indicator.
Answer: A
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A. Environmental scanning B. Competitive analysis C. Reactive screening D. SWOT analysis E. Environmental analysis
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