The FTC may not bring an action against a company for an unfair act; the act must be unfair and deceptive
a. True
b. False
Indicate whether the statement is true or false
False
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A company recognizes the need for a new system to handle customer enquiries. During the buying process, who is most likely to be concerned with the return on investment (ROI)?
A) the initiator B) the user C) the decider D) the purchaser
Sales-oriented pricing objectives always refer to profit.
Answer the following statement true (T) or false (F)
Wal-Mart sells many health and beauty aid products under the name, Equate. This brand can only be purchase in Wal-Mart stores and is an example of a(n) _____ brand.
A. manufacturers' B. international C. family D. private E. corporate
In a SWOT analysis, potential external opportunities are helpful when they identify all significant trends along with how the organization can benefit from each, including new markets, additional customer groups, legal changes, innovative technologies, population changes, and competitor issues.
Answer the following statement true (T) or false (F)