This ratio is a measure of how many people out of the entire audience leave the station during a given period

A. turnover B. share C. average quarter-hour persons D. rating E. reach


A. turnover

Communication & Mass Media

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When using narrative reasoning, a speaker must insure that the audience finds the narrative ________,

meaning that it must be realistic and believable. Fill in the blanks with correct word

Communication & Mass Media

A focus group interview can be more or less structured depending on the goals for the researcher

Indicate whether the statement is true or false.

Communication & Mass Media

Matching

116) interpret 117) organization 118) perception 119) proximity 120) closure 121) re?ective appraisal 122) self-concept 123) self-esteem 124) similarity 125) selective attention A) ?lling the gaps when parts are missing from stimuli B) the process of assigning meaning to stimuli C) the phase of perception when we communicate our perceptions to others D) stimuli that resemble one another E) "the looking glass self" F) our measure of self-worth G) categorizing stimuli into patterns H) our total perception of ourselves I) determining what we pay attention to and what we ignore J) stimuli that can be organized according to closeness to one another K) assigning causation to our behavior and the behavior of others

Communication & Mass Media

Name at least two of the responsibilities an interviewee must fulfill after an employment interview.

What will be an ideal response?

Communication & Mass Media