Discuss direct marketing
What will be an ideal response?
Although there are many forms of direct marketing—direct mail and catalogs, online marketing, mobile marketing, social media and others—they all share four distinctive characteristics. Direct marketing is less public: The message is normally directed to a specific person. Direct marketing is immediate and customized: Messages can be prepared very quickly and can be tailored to appeal to specific consumers. Finally, direct marketing is interactive: It allows a dialogue between the marketing team and the consumer, and messages can be altered depending on the consumer's response. Thus, direct marketing is well suited to highly-targeted marketing efforts and building one-to-one customer relationships.
You might also like to view...
______________________________ is the process of comparing actual information about input costs and usage to standards
Fill in the blank(s) with correct word
Of the many customers a company may have, it is important that a company identifies those customers who ______.
A. pay for its products B. advertise its products C. are critical for the company’s survival D. are occasional users of the company’s products
Present your business card with both hands when in
a. Africa. b. Japan. c. Germany. d. Russia.
Stazia Inc is a software company that intends to collaborate with Softron Inc, another multinational company. Steve, the chief executive officer of Stazia, decides to discuss the company's objectives with Jared, the chief executive officer of Softron. Steve seeks to obtain information about the services Softron offers and the quality process it follows. Steve intends to gather maximum information from this discussion including nonverbal cues. In this scenario, which of the following channels of communication should Steve use??
A) ?An email message B) ?A telephone conversation C) ?A face-to-face meeting D) A voice mail