The growth in the gaming console market led to the emergence of a gaming consoles segment for products priced under $1,000
Though its current product line-up begin at $3,000, Sentinel Inc, an American gaming equipment manufacturer, responded to this need by launching a product, the Cerebro Console, priced at $920, designed for the price-performance needs of the segment. Which of the following offensive strategies did Sentinel Inc use?
A) improve customer retention
B) improve customer loyalty
C) enter new market segments
D) harvest for cash flow
E) divest for cash flow
C
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