Which of the following is key for public relations professionals working at colleges and universities?
A) They primarily serve faculty and staff.
B) Remembering that students come first.
C) They must be part of the management team.
D) The must report directly to the president.
E) Social media initiatives for students.
Answer: C
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What will be an ideal response?
If you were giving a speech on animal overpopulation to members of the People for the Ethical Treatment of Animals (PETA), the most important factor to consider when analyzing your audience would probably be
a. age. b. religion. c. ethnicity or cultural. d. group membership.
When we actively seek out specific information from the media:
a. We are more likely to experience negative effects b. We are more likely to learn from the experience c. We increase our field independency d. None of the above
An important early task that speakers should accomplish before writing interview questions and prior to conducting an interview is to __________.
A. buy a tape recorder B. research the topic C. prepare a bibliography D. record a practice interview