Which of the following factors would increase the likelihood that a company would call its outstanding bonds at this time?
a. A provision in the bond indenture lowers the call price on specific dates, and yesterday was one of those dates.
b. The flotation costs associated with issuing new bonds rise.
c. The firm's CFO believes that interest rates are likely to decline in the future.
d. The firm's CFO believes that corporate tax rates are likely to be increased in the future.
e. The yield to maturity on the company's outstanding bonds increases due to a weakening of the firm's financial situation.
a
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Table 6.2 in the text provides a comparative evaluation of survey methods. Mall intercept surveys allow for diversity of questions. Which two additional methods are also shown as high on the diversity of question criteria?
A) in-home interviews; computer assisted personal interviews (CAPI) B) in-home interviews; computer assisted telephone interviews (CATI) C) Internet; computer assisted telephone interviews (CATI) D) computer assisted telephone interviews (CATI); mall-intercept interviews
Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT ________
A) operating characteristics B) purchasing approaches C) situational factors D) personal characteristics E) brand personalities
In the context of formal decision making, negative feedback indicates that
A. the problem has been incorrectly diagnosed. B. the decision has been made under undue pressure from top management. C. implementation of the decision may need more resources. D. the decision has been unfairly beaten down by competitors. E. too much time has been dedicated in implementing the decision.
Applications are computer programs used directly by users
Indicate whether the statement is true or false