________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period
A) Reach
B) Frequency
C) Impression
D) Exposure
E) Gross rating
A
Business
You might also like to view...
What are pro forma financial statements?
Business
The business analysis stage of a new-product development process__________
Fill in the blanks with correct word.
Business
The term "sales proceeds" refers to the resulting assets from the sale, exchange, or disposal of collateral subject to a security agreement
Indicate whether the statement is true or false
Business
Firms that are described by NAICS code 3152 are more similar than firms described by NAICS code 31.
Answer the following statement true (T) or false (F)
Business