What is psychographics and how can it be used in audience analysis?
What will be an ideal response?
Psychographics is a process that marketers or advertisers can use to determine the emotions and values that motivate consumer choices. Psychographics can be used in audience analysis because it is based on demographic and psychological profiling. When a marketer analyzes an audience, he/she is better able to understand what appeals to the target audience.
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Answer the following statement true (T) or false (F)