Answer the following statement(s) true (T) or false (F)

1.In simple problem-solution stories, advertisers want to show the action in places where targets are most likely to experience the problems.
2.Most advertising exposure is conscious.
3.Most advertising is not technically false, but it is not the whole truth either e.
4.During unconscious exposure, advertisers can plant their messages into our subconscious, where they shape our definitions for attractiveness, relationships, or success.
5.The more you are aware of your true needs, the more you can use advertising to control your life.


1.false
2.false
3.true
4.true
5.true

Communication & Mass Media

You might also like to view...

Which of the following is NOT considered feedback?

A.) letters to the editor B.) applause C.) vocal variety D.) a speech evaluation sheet from your classmates E.) a frown from your instructor

Communication & Mass Media

“First to Fight” is a first-person shooter game developed for __________

a) social network and smartphone apps b) the X-Box 360 c) Nintendo U d) the Marines

Communication & Mass Media

“Trash talk,” like calling someone a whore or a skank, is still considered to be libelous online, said a state court in the case:

a) Barnes v. Yahoo! Inc.; b) Fustolo v. Hollander; c) Cohen v. Google; d) Howell v. Enterprise Publishing Co.; e) Hutchinson v. Proxmire.

Communication & Mass Media

__________ is the appeal one person has for another, based on physical appearance, personality, and/or behavior

Fill in the blanks with correct word

Communication & Mass Media