______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media plan.

A. Content marketing
B. Content strategy
C. Content ideation
D. Content planning


C. Content ideation

Communication & Mass Media

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Provide two examples of how culture impacts nonverbal communication.

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. You hear so many recycled popular songs in commercials today because one of the best ways to connect with a target is by playing the music they listened to as teenagers.. 2. Comedy involves pain which makes it unsuitable for radio advertising. 3. No other medium does a better job of delivering those three motivators—fame, fortune, and fun—than does TV. 4. As an advertising medium, digital is quickly closing the gap between commercial broadcast and other forms of radio. 5. Radio advertising has not changed dramatically despite changes in radio including podcasting and Pandora.

Communication & Mass Media

Studying __________ communication increases our insight into different cultures' communication styles and meanings

Fill in the blank(s) with correct word

Communication & Mass Media

Research linking leadership style and personality

a. is more recent than the Lewin, Lippitt, and White study b. is outdated c. has been updated by the Lewin, Lippitt, and White study d. is still inconclusive

Communication & Mass Media