Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?

A. He is implementing a content strategy.
B. He is trying to copy the strategies that have worked for his competitor, Moriarity.
C. He is trying to establish his brand voice.
D. He is implementing a community-based strategy.


A. He is implementing a content strategy.

Communication & Mass Media

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According to the knowledge gap hypothesis, if both information-rich and information-poor people get access to a new technology, what will happen?

a. The information-poor will begin to catch up to the information-rich. b. There will be no change in the gap between the two groups. c. The information-rich will stop using the technology. d. The gap will continue to widen.

Communication & Mass Media

A well-developed speech contains a variety of supporting materials

Indicate whether the statement is true or false

Communication & Mass Media

Given the advice regarding the distraction that may result from visual aids and your desire to provide materials for the audience to take away from your presentation, when would be the best time to hand out this material?

a. before you begin your speech b. when you address this material in your speech c. after your speech is finished d. as the audience members walk into the room.

Communication & Mass Media

Martha is the project manager for her team

Martha's boss has asked her to send him the status of the project, as well as the current schedule, and budget. What type of report is Martha's boss requesting? A. Activity report B. Progress report C. Project report D. Binding document

Communication & Mass Media