Explain how trade associations are a source of business market information
What will be an ideal response?
Virtually every industry is represented by some type of trade association. Often, the association publishes studies of
that industry's market characteristics. The data published are useful for demographic segmentation, but can be
used for a host of other research activities as well. Some sources are free and available online. Thousands of trade
associations exist. They can be found by accessing association directories, such as the Gale Encyclopedia of
Associations, the Google Directory of Industry Associations, and the Yahoo! Business Trade Associations index.
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The first step in marketing cost analysis is to
A. use the entries in the functional accounts to evaluate the profitability of profit centers. B. allocate the entries in the functional accounts to specific customers. C. reclassify the dollar cost entries in the functional accounts into natural cost accounts. D. reclassify the dollar cost entries in the natural accounts into functional cost accounts. E. None of these answers is correct.
In economic terms, resources that are not being used to satisfy consumer demand:
A. are being wasted. B. can be used for animal welfare. C. can be used to preserve the environment. D. are being conserved.
Answer the following statements true (T) or false (F)
Competitive disadvantage is an indirect cost of published information.
The ________ branch is charged with interpreting the laws in the course of applying them to particular disputes
A) judicial B) legislative C) executive D) autocratic