In the AIDA plan for sales letters, AIDA stands for
A) attention, interest, desire, and action.
B) action, interest, direct benefits, and attention.
C) action, information, desire, and acknowledgement.
D) awareness, information, data, and alertness.
E) added interest, desired action.
A
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Roderick possesses five hundred acres of forested property. Roderick has the right to use the land, including cutting its timber, for life. Roderick also has the right to lease the land for a period not to exceed his life. This ownership interest is
a. a fee simple absolute. b. a leasehold estate. c. a life estate. d. an easement.
If competitors act in concert but without an explicit agreement, they are engaged in A)a tying arrangement
B)monopolization. C)reciprocal dealing. D)conscious parallelism.
Using the fixed-time-period inventory model, and given an average daily demand of 200 units, 4 days between inventory reviews, 5 days for lead time, 120 units of inventory on hand, a z of 1.96, and a standard deviation of demand over the review and lead time of 3 units, which of the following is the order quantity?
A. About 2,686 B. About 1,086 C. About 1,806 D. About 1,686 E. About 2,206
What is an incidence response plan and what are the steps involved in it?
What will be an ideal response?