A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers. The firm is adopting a(n) ________ pricing strategy.
A. value
B. product line
C. target ROI
D. average-cost
E. stability
Answer: E
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Market development funding, generous return policies, and off-invoice allowances are examples of:
A) trade promotions. B) product-oriented promotions. C) price-oriented promotions. D) horizontal promotions.
Which of the following is true of the forecasting approach for staple merchandise categories?
A. Forecasts are typically based on extrapolating historical sales. B. Buyers need to find out what customers are going to want in the future. C. Buyers for these categories conduct focus group studies to find out consumers' opinions. D. Buyers for these categories depend upon category sales forecasts which vendors provide. E. Buyers for these categories rely heavily upon forecast services.
Nonmetric data are measured on an interval or ratio scale
Indicate whether the statement is true or false
What is a segment elimination decision? Under what conditions should a company decide to eliminate a segment?
What will be an ideal response?