Which of the following is true of a target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers?
a. It requires a promotional mix with more social media and less sales promotion.
b. It requires a promotional mix with more personal selling and less advertising.
c. It requires a promotional mix with more advertising and less personal selling.
d. It requires a promotional mix with more sales promotion and less social media.
ANSWER: c
A target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers generally requires a promotional mix with more advertising and sales promotion and less personal selling.
You might also like to view...
A salesperson asks, "What am I legally required to do with this?" when deciding whether to return competitive intelligence that was gathered by stealing company data. At which level of moral development is this salesperson operating?
A. Restricted B. Preconventional C. Economically D. Principled E. Conventional
The fact that men take up more space than women with their postures and their artifacts is an indication of ______.
A. power B. self-image C. size D. coincidence
A quality audit involves a review of Manufacturing Cost of Quality Processes quality standards documentation
a. No No No b. Yes Yes Yes c. Yes No Yes d. No Yes Yes
Tivo Corporation purchases its raw materials on credit terms of 3/15, net 30. Assuming there are 360 days in a year, the annual percentage rate of non-free trade credit if the firm did not take discounts but did pay on the due date is: (Round your answer to two decimal places.)
A. 67.68%. B. 34.25%. C. 58.92%. D. 74.23%. E. 82.55%.