Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?
A. MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.
B. Customer needs and interests are becoming more dissimilar.
C. If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.
D. Consumers are willing to pay more for specific product features.
Answer: A
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When backed by buying power, wants become needs
Indicate whether the statement is true or false
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