To be included in the Nielsen local ratings, a cable network must get at least ________ percent of viewers
a. 1
b. 3
c. 10
d. 50
b
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A recent campaign focused on communicating that if women get tested for breast cancer they can prevent therapy, or even death. According to Rank, what stimulating tactic is this?
a. avoid a bad b. keep a good c. get a good d. get rid of a bad
Cultural imperialism occurs when some countries dominate others through _______________
a. artistic traditions b. the media c. military force d. the outsourcing of jobs
______ is NOT an antecedent condition of Uncertainty Reduction Theory.
A. Anticipation of future interactions B. Incentive value C. Violation valence D. Deviance
According to a study conducted by Bachen and Illouz (1996), most Americans' prototype of enduring romance reflects media emphasis on acquisition of material goods to support a leisure lifestyle
Indicate whether the statement is true or false