How do visual aids enhance comprehension and retention? Are the visual aids that enhance comprehension different from those that enhance retention?

What will be an ideal response?


- Visual aids provide a concrete visual supplement to the aural stimuli.
- The visual aids that enhance comprehension also enhance retention

Communication & Mass Media

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Is research that examines the field of public relations itself

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Standpoint theory refutes which misperception of gender in the workplace? a. Careers should follow linear, full-time patterns

b. Communication styles don't change. c. None of these is correct. d. Think manager--think male. e. Women are less professional.

Communication & Mass Media

Anitra has long hair that she has dyed purple. As she approached the podium to speak, several

audience members started rolling their eyes. Which guideline for ethical listening were these members of the audience violating? A) Evaluate the speaker's logic and credibility. B) Avoid prejudging speakers or their ideas. C) Beware of the consequences of not listening carefully. D) Seek exposure to well-informed speakers.

Communication & Mass Media

The key to success in developing an excellent corporate social responsibility activity is ______.

a. having a clear business and strategic connection to the activity b. choosing an activity that supports a social issue that is not controversial c. choosing a volunteer activity for employees that helps improves society d. ensuring the activity does not reduce company profits

Communication & Mass Media