Which of the following tools are used by Nielsen's National ratings service?
a. Electronic Meters (SIAs) that monitor set tuning information in samplehouseholds
b. Some sample households complete viewing diaries, while other samplehouseholds have electronic meters (SIAs) that monitor set tuninginformation
c. People Meters that monitor both what channel is being watched and who iswatching
d. Viewing diaries that describe the television programs watched in samplehouseholds
c
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Programmers must consider what audiences are available in each part of the day and what audience members are likely to be doing in order to choose the programs that will fit with activities of a selected audience segment. This process is called
a. Habit formation b. Audience flow control c. Time zone targeting d. Dayparting e. Maximizing freedom of choice
Questions of value refer to a question asked to determine or judge whether something is right, moral, good, or just. They contain words such as "good," "reliable," "effective," or "worthy"-for instance, "What is the most effective way to recruit new members?"
a. using the passive-aggressive communication method during his meetings with customers. b. creating a written brief. c. framing questions of value. d. interviewing experts.
When people are added to an empty room, they absorb sound
Indicate whether the statement is true or false
A speaker who plans and practices but does not memorize actual words and phrases for a speech is using the ____________________ style
Fill in the blank(s) with correct word