The essence of marketing is
A. to select a target market big enough to make marketing to it worthwhile.
B. to collect market information and use it to develop long-lasting customer relationships.
C. to develop satisfying exchanges from which both customers and marketers benefit.
D. to modify marketing mix variables so as to secure the highest market share.
E. to provide customers with the greatest amount of value.
Answer: C
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If the ratio of repairs and maintenance expense to property, plant, and equipment is higher than expected, which of the following is a plausible explanation?
A. The company purchased an unusual amount of new equipment. B. The company forgot to depreciate all of its equipment. C. An addition to a building was charged to repairs and maintenance expense. D. Routine maintenance on an important piece of machinery was charged to repairs and maintenance expense.
Loyalty programs are also known as facultative programs
Indicate whether the statement is true or false
Bank transfer schedules are used by the auditor to address which of the following concerns?
a. Lapping. b. Kiting. c. Embezzlement by omitting outstanding checks on reconciliation. d. All of the above.
A marketing intermediary that sells products to other wholesalers or to retailers is known as a/an:
a. wholesaler b. contractual VMS c. corporate VMS d. retailer e. store