Product cost information is useful in setting selling prices and in determining the profitability of each product
a. True
b. False
Indicate whether the statement is true or false
True
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Promotional campaigns the retailer plans for customers through manufacturer trade incentives are:
A) slotting fee programs B) merchandising management programs C) spiff money allocations D) calendar promotions
Why is corporate advertising considered controversial?
A. It is considered a waste of money for a company. B. It exposes the negative aspects of a firm's functioning. C. It places too much importance on products and services. D. It depends on the names of a company's brands rather than the company itself. E. Consumers are highly interested in this form of advertising.
The order or bearer character of the paper determines how it may be: A) assigned
B)sold.? C)negotiated.? D)accepted.
For a persuasive message
a. the objective may be to get the reader to take an action b. considering the reader's needs is not important c. the organization of the message is not important d. none of the above