A(n) _____ strategy is not possible when the brand name has a negative or vulgar connotation in the local language
a. repositioning
b. one-brand-name
c. co-branding
d. individual branding
ANSWER: b
A one-brand-name strategy is not possible when the brand name has a negative or vulgar connotation in the local language, when the brand is owned by someone else, or when the name cannot be pronounced in the local language.
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________ pricing gives customers more value than they expect for the price paid
A) Penetration B) Value C) Prestige D) Investment
Push Company owns 60% of Shove Company's outstanding common stock. Intra-entity sales are as follows:YearInventoryCostTransferPriceInventory Remaining at Year End(at transfer price)20X1$80,000 $100,000 $30,000 20X2$110,000 $130,000 $26,000 Assume Shove sold the inventory to Push. Using the fully adjusted equity method, what journal entry would be recorded by Push to defer the unrealized gross profit on inventory sales to Shove in 20X1? A.Income from Shove Company6,000 Investment in Shove Company 6,000B.Income from Shove Company3,600 Investment in Shove Company 3,600C.Investment in Shove Company6,000 Income from Shove Company 6,000D.Investment in Shove Company3,600 Income from Shove Company 3,600
A. Option A B. Option B C. Option C D. Option D
provide(s) participants with information about their strengths, weaknesses and information about where they stand in regards to the goals of the leadership program.
a. assessment b. opportunity for practice c. feedback and follow-up d. support from the organization
Net income that has been paid out to the company's stockholders for their own personal use is referred to as:
A. revenues. B. retained earnings. C. dividends. D. equities.