Help the Aged, a New York-based NGO, used envelopes of type 14 and not the usual number 10 business envelopes, in one of its holiday fundraising letters. What was the reason behind them doing so?
a. The NGO wanted to get the reader's attention, so he or she will read on after opening the envelope.
b. The NGO wanted to trick the reader into thinking the letter is not intended for business purposes.
c. The NGO wanted to give the impression that the letter is urgent.
d. The NGO's letters and accompanying material called for a bigger envelope.
A
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