In the least squares equation, y=a+bX, a represents
a. the coefficient of determination.
b. the variable cost per unit.
c. the level of activity.
d. the fixed component of a cost.
d
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Sales forecasts, expense forecasts, and break-even analysis are usually found in the section on financial projections in the marketing plan
Indicate whether the statement is true or false
_______ occurs when a forecast has a tendency to be either consistently higher or lower than the actual demand.
a. Forecast correction b. Forecast bias c. Forecast discrimination d. Forecast creep
A(n) ________ is a managerial performance test in which candidates participate in a variety of exercises and situations.
A. reference check B. performance appraisal C. job analysis D. background check E. assessment center
Willow Trees Inc. makes seven different products, four of which are within their first year of existence. The demands for all products, especially the newest ones, are not well known
The newest products are intended to complement their existing products and take different materials, different processes, and an entirely different set of labor skills for production. Which of these statements regarding their likely sales and operations planning activities is BEST? A) The planning values for the oldest items in the product line should be used for the new items in the product line. B) Willow Trees Inc. should avoid using sales and operations planning until their product line matures. C) Willow Trees Inc. should use top-down planning. D) Willow Trees Inc. should use bottom-up planning.