It is easier to get people to change their values than to change their attitudes

Indicate whether the statement is true or false.


F

Communication & Mass Media

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List and explain the four principles of nonverbal communication

What will be an ideal response?

Communication & Mass Media

Was the sexual harassment crisis Mitsubishi faced avoidable? What steps could have been taken to defuse the controversy?

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.The only numbers researchers can get from nominal variables are percentages. 2.Interval measures assume an equal distance between points on a scale. 3.Ratio scales measure from a “true” zero point. 4.Nominal and ordinal data are considered “discrete” variables. 5.Interval and ratio data are considered “discrete” variables.

Communication & Mass Media

When using natural presumption as a tool for audience analysis, it is advisable to ask

such questions as (a) to what groups do members of the audience belong. (b) to what sources of information do audience members accord deference. (c) what is the popular or unpopular opinion on a particular subject. (d) All of the above

Communication & Mass Media