Performance reports are useful only to the extent that performance is measured against
a. a meaningful benchmark.
b. the performance of all other units or managers.
c. the budget as adopted for the period.
d. competitors' achievements.
A
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The advertisements that use news appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors
Indicate whether the statement is true or false
Which of the following demonstrates the real value of a company's marketing research and information system?
A) the amount of data it generates B) the variety of contact methods it uses C) the tools it uses to gather information D) the quality of customer insights it provides E) the type of sampling plan it follows
Audiences easily get lost and bored if they cannot anticipate the twists and turns the presentation may take. To avoid this, the presenter should ________
A) open the presentation with a genuine question B) establish rapport with the audience at the beginning of the presentation C) mention the audience benefits at the end of the presentation D) provide a framework for the presentation during the opening of the presentation E) open the presentation with a an anecdote
Charles wants to start a décor business and takes a loan of $35,000 from the bank to set up the business. Once the business is up and running, Charles will have full control of the business and its profits. However, he will also be responsible for any losses that the business incurs. In this scenario, which of the following forms of business ownership is Charles planning to start?
A. A limited liability company B. A corporation C. A limited partnership D. A sole proprietorship