The vehicle option source effect refers to the
A. different reach and frequency provided by different media vehicles.
B. battle between budget constraints and creative options.
C. fact that people perceive ads differently depending on their context.
D. responses that come from using a flighting, pulsing, or continuity scheduling strategy.
E. opportunity costs of the various media vehicles that are not chosen.
Answer: C
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Dispersing activities to many locations is competitively advantageous when
A. high transportation costs, diseconomies of large size, and trade barriers make it too expensive to operate from a central location. B. host governments offer less restrictive trade barriers and regulatory requirements to companies that conform to local business practices. C. technical after-sale services are unimportant to buyers. D. a multidomestic strategy is better than a global strategy. E. achieving economies of scale and scope in materials procurement, parts manufacture, finished-goods assembly, technology research, and new product development can frequently be decoupled from buyer locations and performed wherever advantage lies.
Most companies now have fully proactive service desks.
Answer the following statement true (T) or false (F)
Flyvbjerg (1998, 2002) demonstrated how different agencies and authorities in the Danish city of Aalborg sought to ¬¬_______ their particular versions of rationality as the strategy to be followed.
a. Rationalize b. Romanticize c. Repair d. Rusticate
To be negotiable, an instrument cannot be portable
Indicate whether the statement is true or false