Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
a. Their potential blind spots
b. Areas of market over-saturation
c. The scope of the marketplace
d. How competitors are reaching diverse consumers
c
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All of the following are ethical concerns of persuasive speaking EXCEPT
a. ethics are complex and many time decisions do not have easy answers. b. speakers should focus on both the ends and the means of the persuasive messages. c. speakers should think of the consequences of their presentation in regards to whom they might help or hurt as a result. d. speakers should hide or gloss over information that might reduce the persuasiveness of their speech.
The competition between Hearst and Pulitzer over a Richard Outcault led to the term ________
Fill in the blank(s) with correct word
Peer testimony is made up of opinions from ordinary people with firsthand experience or insight on a topic.
Answer the following statement true (T) or false (F)
A(n) ________ online speech is delivered, recorded, and then uploaded to the Internet.
Fill in the blank(s) with the appropriate word(s).