Answer the following statement(s) true (T) or false (F)
1. Issue advocacy involves advocating for causes and policy changes.
2. The Oceana case demonstrates the long lead time sometimes necessary to move the needle on important and controversial issues.
3. The Oceana case study helps us understand the importance of social media in identifying and effectively communicating with the correct stakeholders.
4. The Foley Foundation case shows how to use big data to target an organization’s advocacy efforts.
5. The Brittany Maynard case shows the importance of understanding the positions of diverse stakeholders and highlights the critical role of research in identifying the most effective and relevant narrative on an issue.
1.true
2.false
3.false
4.true
5.true
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If you were giving a persuasive speech on Medicare to members of the American Association of Retired Persons (AARP), the most important factor to consider when analyzing your audience would probably be the
A. physical setting of the speech. B. gender of the audience. C. size of the audience. D. age of the audience. E. audience's attitude toward the speaker.
Ego conflicts have the most potential to destroy a relationship
Indicate whether this statement is true or false.
The effort to curb government spending on communications is an ongoing battle between ______ and those seeking to limit their communications and promotional activity.
a. the military b. the party in power c. political organizations d. nonprofit organizations
Failing to examine and reexamine accepted practices leads to
A) situational ethics. B) reliance on habits rather than principles. C) utilitarianism. D) ignoring the needs of individuals.