In recent years the proportion of promotional dollars spent on sales promotion has
a) increased relative to advertising.
b) remained constant.
c) declined slightly, and the proportion spent on advertising has increased.
d) declined slightly, and the proportion spent on advertising has declined as well.
e) increased, and the proportion spent on advertising has risen as well.
Answer: a) increased relative to advertising.
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Alyssa needed a new stirrup for her saddle. She had to drive 30 miles to the Western Tack store in order to make the purchase. To Alyssa, the Western Tack store is an example of a
A. magnet store. B. country goods store. C. drawing store. D. destination store. E. tertiary-zoned store.
Under the equity method, the investor ________.
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Which of the following shows how the physical and mental level can influence behavior?
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