Retailers encourage impulse-buying behavior by
A. concentrating on composite segmentation.
B. using prominent point-of-purchase displays.
C. improving their performance on all benefits.
D. encouraging cross-shopping.
E. readily providing information for making purchase decisions.
Answer: B
You might also like to view...
The purchaser is the person in the organization who has the ultimate authority for a "go/no-go" decision
Indicate whether the statement is true or false
When using the EOQ Formula with noninstantaneous production, as the demand rate (D) increases up to the rate of production, the EOQ:
A) increases. B) decreases. C) remains the same. D) cannot be determined.
The principle of net neutrality asserts that all information contained on the Internet should be regulated equally among each of the fifty states
Indicate whether the statement is true or false
John Reisen posted the following message in a chat room, "MIC Corporation will have to restate its earnings for the past three years. Its CEO will resign in disgrace because he is responsible." The message is false and MIC Corporation's shares lose 45% of their value before the company can stop the rumor. A) Reisen has committed the tort of defamation
B) Reisen has not committed the tort of defamation because there is no publication. C) Reisen has not committed defamation because there are no damages to the company, only the shareholders. D) Both b and c E)None of the above