Craig is the CMO of Speedoconnect, an Internet Services Provider that has been consistently losing market share for the past three quarters. Craig conducts a customer analysis to understand the weaknesses in the company's service operations
Which of the following groups is most critical in this customer analysis?
A) competitors' customers
B) former customers
C) potential customers
D) current customers
B
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Peter earns $14.50 per hour for straight time (40 hours), and the company pays him time-and-a-half for overtime. He worked 46 hours at his job during the first week of March 2018. What was Peter's gross pay for the week?
A) $667.00 B) $671.50 C) $710.50 D) $1000.50
In marketing, sales, cost, market share, and number of customers are variables measured on a ________ scale
A) nominal B) ordinal C) interval D) ratio
Many people rely on a prescription drug to control their cholesterol
An increase in the price of the drug would have little effect on the quantity demanded because there are no substitutes for the drug and because people who take it have no choice but to continue taking it if they wish to stay healthy. The demand for the cholesterol drug is ________. A) elastic B) inelastic C) cross-elastic D) supply-driven E) asymmetrical
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
A. the DMCA makes it illegal to circumvent technological measures to protect works. B. the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. C. the DMCA requires search engines to block access to infringing sites. D. the DMCA allows libraries to make digital copies of works for internal use only.