Why is cultural or ethnic background an important demographic characteristic associated with audience analysis? What could happen if a speaker does not consider the cultural or ethnic background of an audience?
What will be an ideal response?
A tremendous amount of diversity now exists in our society. Many of the most important
characteristics of an audience (e.g., attitudes, beliefs, and values) are influenced by their cultural and
ethnic backgrounds. If a speaker does not take this information into account, he/she risks offending
audience members by not being sensitive to their cultural background.
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Which of the following statements is not true about forgiveness?
a. When there is not an apology, the victims are forgiving in order to take care of themselves. b. In forgiveness the victim keeps his or her wishes and plans for retaliation. c. Forgiveness allows victims to forgo restitution. d. After forgiveness, victims usually do not pursue revenge.
An example of a ________ is an eye witness account
a. demonstration b. testimony c. narrative d. anecdote
What is a vital public relations tool that brings people together face-to-face in real time?
a) Event b) Convention c) Conference d) Exhibition
Distinguish between the comparison level and the comparison level for alternatives in the Social Exchange Theory. Provide an example of each.
What will be an ideal response?