The main purpose of focus groups is to gain insights by listening to a group of people from the appropriate target market talk about issues of interest to the researcher
Indicate whether the statement is true or false
TRUE
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The use of branded entertainment increased sharply with the rise of reality television shows
Indicate whether the statement is true or false
Which of the following is NOT one of the three types of preexperimental designs?
A) the one-shot case study B) the one-group pretest-posttest design C) the random group D) the static group E) C and D both
Which is recommended when logging calls?
A. Log important calls immediately but wait until a quiet time to log less important calls. B. Log calls at the end of the day when it is quiet, and you have more information about the call. C. When logging calls, it is appropriate to place the customer on hold to assist another analyst with a low priority task. D. Log calls as they come in so that other analysts and customers can get ticket status online and not waste time.
Which of the following best completes the sentence ‘Target audience research is a key component of the strategic social media marketing planning process that provides the insight needed to devise a(n) ______ capable of engaging the target audience in the zones of social media.’?
a. Audience strategy. b. Entertainment strategy. c. Targeting strategy. d. Engagement strategy. e. Experience strategy