When targeted to members of a channel on which a firm relies to sell a product, ________ is an important element of a push strategy.
A. consumer advertising
B. institutional advertising
C. sales promotion
D. public relations
E. personal selling
Answer: C
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The following are online interactive tactics being used by companies, except:
A) banner ads B) direct marketing C) e-mail marketing D) blogs
Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups
Print, television, and Internet ads feature college students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following? A) Baby Boomers B) Gen Zers C) Gen Xers D) Millennials E) the SOHO market
What is the fundamental difference between informative presentations and persuasive presentations?
a. Only persuasive presentations seek to change the audience’s behavior or belief. b. Only informative presentations need to be concerned with the amount of information. c. Only informative presentations require credible information. d. Only persuasive presentations require timely information.
Which of the following strategies focuses on company expansion, either organically or through acquisitions?
A. Differentiation B. Cost leadership C. Specialization D. Growth E. Domination