Some of the responsibilities of a "team" that have not traditionally been the topic for work groups in the past include ALL BUT ONE of the following:

A. preparing the annual budget
B. timekeeping functions
C. adjusting production schedules
D. determining meeting times


D. determining meeting times

Communication & Mass Media

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Two journalists write stories on the pros and cons of shock collars for dogs. One writes for a traditional, print-only newspaper. The other writes for a paper that has a digital component and the story is available online. Compare the interaction that each writer would have with readers of their stories.

What will be an ideal response?

Communication & Mass Media

In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:

a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams

Communication & Mass Media

According to the centrifugal perspective, there are certain costs involved in keeping a relationship together and healthy.

  a.  True   b.  False

Communication & Mass Media

Testimony comprises firsthand findings, eyewitness accounts, and opinions.

a. true b. false

Communication & Mass Media