Which of the following is the most basic level on which marketers can position their brands in consumers' minds?
A) interactive marketing
B) values
C) product attributes
D) benefits
E) added service
C
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Which of the following would normally occupy a line position?
A) vice president of marketing B) controller C) treasurer D) purchasing manager
The __________________ type of organizational structures are more common in small organizations where there is one central authority figure, usually a business owner, who tends to make the decisions.
What will be an ideal response?
If a debt is in dispute, an accord and satisfaction cannot take place.
Answer the following statement true (T) or false (F)
Which of the following refers to the fact that some people stay on their jobs, even when they decide they are unhappy and should leave?
A. Job embeddedness B. Normative commitment C. Affective commitment D. Job enrichment