An Apple customer tells a friend how much she likes her new iPhone. What type of consumer communication is this?

A. pioneering
B. informative
C. reminder
D. must-buy
E. pass-along


Answer: E

Business

You might also like to view...

Nisha wants to make sure that she is working her way to her goals. What is the best way for her to assess them?

A. general outcomes B. measurable outcomes C. expectations D. measurable expectations

Business

Answer the following statement(s) true (T) or false (F)

1. Supplier participation in product design is often referred to as early supplier involvement. 2. The use of concurrent engineering is widely viewed as a significant competitive advantage. 3. Product packaging is likely to be of little importance when considering sustainability. 4. Products that can be easily recycled generally create positive impressions among consumers. 5. Closed or partitioned workspaces are becoming increasingly common.

Business

The most common method of discharging a contract is:

a. substantial performance. b. rescission of contract. c. material breach of contract. d. full performance.

Business

Which of the following statements is (are) true with respect to the kidnap/ransom and extortion coverage available through ISO's Commercial Crime Coverage program?

I. It covers the loss of money that is paid for ransom if someone is kidnaps. II. It covers some indirect costs association with a kidnapping, such as hiring a hostage negotiator. A) I only B) II only C) both I and II D) neither I nor II

Business