In the Chapter 14 opening scenario on Apple, the key lesson is that ________
A) China, as an emerging economy, deserves new consumer relations rights
B) high-tech companies must step up their consumer relations efforts in other countries
C) companies can no longer discuss consumer relations solely in the context of the United States
D) businesses should never give in to demands from communist nations
C
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Social Security and Medicare taxes are borne entirely by the employee
Indicate whether the statement is true or false
In which of the following situations has the Pygmalion effect been utilized to increase motivation?
A. A manager demands that his employee improve his performance or prepare to be fired. B. A supervisor rewards his employee's excellent performance with a raise. C. An employee requests his manager for a flexible schedule. D. A manager tells all his employees that he expects much higher performance from them.
The development of an effective survey instrument, such as a questionnaire or interview guide, is critical to obtaining reliable and valid data
Indicate whether the statement is true or false
Which of the following is not an advantage of franchising to the franchisee?
A. No entry cost B. Knowledge of the market C. Product acceptance D. Availability of management expertise