In marketing, advertisements or salespeople can activate a consumer's purchase decision process by
A. creating a sense of fear or guilt.
B. manipulating a customer's want into a need.
C. shifting the consumer's focus from internal search to external search.
D. showing the shortcomings of competing (or currently owned) products.
E. promising product attributes that exceed the actual product potential.
Answer: D
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Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________.
A. shallow; broad B. narrow; broad C. shallow; deep D. narrow; full E. narrow; deep
Which of the following is true about the distinction between secured and unsecured credit?
A) Secured debt results from a judgment of the court, whereas unsecured debt results from the agreement of the parties. B) Secured debt will be collected over more than one year whereas unsecured debt is expected to be collected within one year. C) Secured debt is debt that has already been paid, and unsecured has not yet been paid. D) Secured debt has collateral associated with it, whereas unsecured debt has no associated collateral. E) Secured debt is expected to be collected, whereas collection of unsecured debt is doubtful.
The consistency ratio (CR) is an indicator of the equality of factors
Indicate whether the statement is true or false
In the remanufacturing process, the MPS signals retrieval from the finish goods inventory. When the finished goods inventory is not sufficient to meet the demand, you should ___________________________________. Fill in the blanks correctly
a. purchase new cores b. wait until there are more finished goods c. retrieve cores from the core inventory and directly put into the finished goods inventory d. combine cores from the core inventory with new parts