Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?
a. evaluate the client’s goals
b. anticipate future problems
c. narrow the target market
d. assess secondary research
b. anticipate future problems
You might also like to view...
What is gender-inclusive language? Should our goal be to utilize gender-inclusive language? What are some ways you can avoid gender exclusivity in your language use?
What will be an ideal response?
The Equal Time provision of the 1934 Communications Act (Section 315) applies to:
a) anyone or any issue that is commented upon in an editorial, news program, documentary, or advertisement; b) anyone or any issue commented upon in a news program only; c) anyone or any issue that is commented upon in non-news programs; d) opposing political candidates only; e) all of these.
In a(n) __________ order effect, the weakest argument is presented first, and the strongest argument is presented last
a. climax b. anticlimax c. pyramidal d. ego
African American female characters who often appear as background scenery in television shows serve to perpetuate ________.
A. stereotypes B. media imperialism C. social roles D. cultural imperialism