What are the four major components of a Business Intelligence (BI) system?
What will be an ideal response?
1. A data warehouse, with its source data;
2. Business analytics, a collection of tools for manipulating, mining, and analyzing the data in the data warehouse;
3. Business performance management (BPM) for monitoring and analyzing performance; and
4. A user interface (e.g., a dashboard).
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If you are trying to write about the budget, timeframe, and other organizational constraints pertaining to the marketing research project without eroding the client's confidence in the research or unduly minimizing the importance of those topics, you
are working on the ________ section of the marketing research report. A) approach B) problem definition C) limits and caveats D) research design
When writing a message offering constructive criticism, one's primary consideration should be
a. identifying who made the error. b. offering input that could benefit many. c. getting even for the mistake that was made. d. none of the above.
Indicate the group of words in which the number or numbers are correctly expressed. Which is correct?
A) 2/3 of those surveyed B) two-thirds of those surveyed
Which of the following statements is inaccurate regarding the opening in a cover message for an unsolicited job?
A) If you are unsure whether a position exists, use a more persuasive opening. B) Demonstrate knowledge of the reader's business to convince the person to continue reading. C) Show how your special talents will benefit the company and convince the reader that your skill is exactly what this position demands. D) Be vague about the type of position you're seeking so that you might be considered for a variety of jobs.